How Much Do I Need to Market Myself as a New Freelancer?

Opinions expressed by Entrepreneur contributors are their own. As a relatively new freelancer, your primary job is finding and converting clients. It can seem fun to do things like setting up a website, building profiles on industry association sites or creating a social media presence, but the truth is if none of these things are helping to move the needle towards converting your freelance clients, you need to have a plan in place to up your marketing game. One of the most common things that comes up in coaching calls with the freelancers I work with is a concern over not having enough business . My first question to them is always the same: How much marketing are you doing? The answer is usually a quietly-stated, “Well I send out one or two pitches a week” or, “I scan Upwork for hours every day.” This is not a winning marketing plan if the those pitches are not landing. Is there a magic number for pitching? So many freelancers want to know the magic number for what it takes to get them to their ideal business. But the truth is that partially or fully booked looks different for everyone, so you need to determine what that looks like for you and then reverse engineer it to select a marketing plan. As a baseline, I always recommend that new freelancers plan to spend at least 10 hours per week marketing by sending a minimum of five pitches. This is truly the bare minimum — just enough to get your name out there. Over time, these in-progress conversations will begin to build so that you can get more of these clients on sales calls, reviewing proposals and signing contracts. The bottom line is if you’re not marketing 10 hours a week or at least five pitches a week, you’ll struggle to gain the momentum needed. How long will it take to get my first client? Many freelancers underestimate how long it can take to get your very first client. I remember when I got started it took me 32 pitches to get my very first client on Upwork. This means you need to be prepared to put in the hours and make sure that your work samples, pitch and profiles on job boards or places like LinkedIn are top of the line. There’s no sense in sending out 200 copies of a bad pitch if it simply isn’t converting, so remain open to the fact that you might need to adjust your strategy and come back again with a different tactic. If you’re really struggling to convert clients, it might be time to speak with a freelancing coach about how to lead sales calls, ways to improve your pitch and generating work samples that peak a client’s interest. While a marketing plan might look different from one freelancer to another, the support of a freelancing coach can guide you through this process that much easier and help cut down the time you […]

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Tips on How Not to Get Scammed as a New Freelancer

New freelancers looking for job opportunities and clients may not think too clearly at times, as they are quite eager to start working — and many scammers count on that precisely. That is why they need to be extremely careful when looking for clients on freelance platforms. Regardless of their industry, freelancers should take all precautions to avoid getting scammed. This article might help you notice red flags when looking for job opportunities if you’re new to the world of freelancing. So, let’s dive right in. How and Where to Start Many freelancers start their journey on freelancing online platforms like Upwork, Freelancer, and Fiverr. These platforms are good enough for beginners, especially because they allow both employers and freelancers to find each other. However, these platforms also represent the perfect nesting locations for scammers. Thankfully, with a bit of work, you can recognize what’s real and what’s not. Preparing a freelance contract sample for future clients is important and plays a vital role in securing your freelancing position. Such contracts will surely provide you with the much-needed protection, both when dealing with honest clients and when working with potential scammers. Red Flags on Freelance Platforms As we’ve mentioned, you can take some time to learn how to recognize honest clients from scammers. Before you get too excited about finding a potential client, note the following red flags: Sounds Too Good to be True When looking for a job, one of the biggest red flags is when it sounds too good to be true. One such instance would be a high rate for an easy job. Most reputable companies would have no trouble finding someone to perform an easy task at a reasonable rate. So, why would they pay more for it? By offering an unusually high rate, scammers hope to make you feel special and excited. This way, you will be more likely to fall for it. Before you make any moves, make sure you dig deep into their profile. Negative Reviews and Empty Profiles This might sound like an obvious red flag, but some new freelancers forget this step entirely. An honest employer will have a clear online presence with a linked website and social media platforms. If you notice only a name without a website or an address, it’s probably a scam. Similarly, if you find negative comments and reviews from other freelancers, it might be best to skip this job offer. You don’t need to get involved with an employer who does not respect other freelancers. However, sometimes, you won’t find any reviews because the employer is new. If that’s the case, look them up online and double-check. Refusing a Contract Another red flag you might come across is when an employer refuses to sign a contract or agreement. Avoid working with people who do not want to accept simple operating terms. Of course, you may want to make an exception for some employers, but only if they’re well-known and trustworthy. If you run out […]

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How Secure Is Freelancing In The Digital Era?

how secure is freelancing in the digital era nomad Many people leave their paid vacations on the table in today’s day and age out of the fear of losing their job. Although all are entitled to a PTO (paid time off), corporate jobs that depend on other people in higher positions are always a matter of stability. This is where freelance work comes into the picture. Skilled people who are brave enough to dip their toes into the competitive world of freelancing depend on themselves and their hard work to make it happen. Nothing is standing in their way, and they do not spend their lives being just another cog in the wheel. Although many individuals might not realize it, freelancing comes with more job security than traditional jobs. The idea of full-time freelancing might seem foreign to some, but the truth is that finding the appropriate free freelance & consulting contract templates on HoneyBook is the first step to total job security. Let’s see how freelancing compares to traditional work and what you can expect from it. How Does Freelancing Compare To Traditional Work One of the most common questions regarding freelance work is that of salary. Unfortunately, we can’t give you a clear answer regarding that question as not all freelance work is the same. It mostly depends on your line of work, client base, service rates, ability to expand, and more. However, if we compare freelancing to traditional work we’re all familiar with, you can look at it as a job with no ceilings when it comes to earnings. What does that mean? In most traditional jobs, you would need to wait for an annual review to discuss a possible raise, while that’s not the case with freelance work. Similarly, if you feel like your earnings are not where you want them to be, you can expand your client base and earn more. Yet, nothing is as easy as it seems. As a freelancer, you can earn more money, but that path is characterized by how much you’re willing to invest, learn, try, and work. Balancing Work The Right Way When talking about traditional work, in most cases, you cannot affect the number of clients your company handles. Job security at any company depends on other people, especially those ranking higher than you. However, with freelance work, you choose the number of clients you want to work with. Whether you work with five or 30 clients, it is solely your decision. The most important thing is having clients to fall back on if one pulls out or doesn’t require your services anymore. As a freelancer, you’ll always have the chance to find more clients that will provide you with a steady workflow. Where you find balance is with short-term and long-term projects. While short-term clients offer more flexibility, long-term projects can help give you an idea of what your revenue would be like for a specific time frame. Both have their advantages and disadvantages, and it’s […]

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Becoming a Flexible Powerhouse of Content Creation

Content Creation Becoming a Flexible Powerhouse of Content Creation By Andrew Wheeler on June 22, 2021 Su bscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Wheeler . In the beginning, creative ruled marketing. Then tech took over. But the future? It’s all about talent. I’m not talking about bloated orgs and endless agencies of record. We’ve been there, done that. I’m talking about flexible collaboration models designed to leverage the right talent at the right time. Blended teaming is now an undeniable force reshaping workplace. In 2020, 90 percent of business leaders reported freelance talent platforms would be very or somewhat important to their organization’s future competitive advantage. What makes them so important? Forty percent of freelance talent platform users say that highly skilled freelance workers helped improve their speed to market, boost productivity, and increase innovation. These days, great talent comes with great leverage. Especially in a post-COVID world, top creators don’t necessarily want full-time employment. At the same time, organizations are under pressure to reduce fixed costs—marketing, in particular. Our research reveals that 73 percent of brand marketers who use freelance creators today plan to rely more on them in the next 1-2 years. Leveraging freelance talent gives brands flexible bandwidth, unlimited choice, and the ability to scale content quickly. Scale is the #1 motivator behind blended content marketing teams, according to our survey respondents. But what are the implications of a shift from project-based content creation to an always-on, on-demand creative workforce? For one, marketing doctrine is morphing. Here are just a few examples: Notice a theme here? Brands are waking up to the fact that old command-and-control policies actually stifle the creativity and agility they’re meant to support. Blended teams are proving to be more nimble and innovation-centric. Besides the marketing mindset, there are ground-level changes brands need to make to scale freelance collaboration effectively. Our recent research provides some clues into the areas ripe for transformation. 1. Bridge the brand knowledge gap. Fundamentally, a marketer’s role is to externalize the brand. Yet nearly a quarter (23%) of brand marketers cite transferring brand knowledge as the #1 challenge of working with freelance creators. To get creators on the same page, content marketers need to be equal parts curator and translator—centralizing information typically locked within brand silos and distilling it into resources that are easy for content creators to use. At a minimum, brands should have an easily digestible set of content guidelines on deck to streamline this task, along with clear examples of what “great” content looks like. Supplementing guidelines with briefs that detail the brand’s key points of view, which solutions ladder up to them, and which internal SMEs a creator can reach out to for more information also helps. In a recent discussion with a panel of freelance writers, it was estimated that only around 10 percent of brand clients have content guidelines to share with […]

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How to Find Success as a Freelancer

Freelancing is in many ways the solution to a lot of the problems that people are facing with regards to their employment. It can enable you to get more free time since research has indicated that freelancers often need to work fewer hours in a year in order to earn the same income that they would have through traditional employment. The gender wage gap is also something that can be addressed if more people start looking into freelancing and the like, but the thing to note here is that it’s not really all sunshine and rainbows and you should remember that the grass always appears to be greener on the other side. One aspect of freelancing that a lot of people don’t realize the importance of is that there are no fixed work hours. Rather, you would be the one that’s responsible for handling all of the tasks that you take on and managing your time accordingly. A common mistake that many people who are new to the world of freelancing end up making is that they overcommit themselves. This basically means that they take on more work than they are capable of handling and as a result of the fact that this is the case they are unable to complete the tasks on time or alternatively they are unable to maintain the kind of work-life balance that is necessary in order to live a decent quality of life. The first thing that you should do if you want to become a successful freelancer is to set aside a dedicated space that is meant for work and nothing else. This will help you to get into the right kind of headspace which is the sort of thing that just won’t be possible if you work in spaces where you normally relax or do other things. Another thing that you should do is set aside fixed hours during the day during which you would get work done. Making a routine or schedule and sticking to it can really help you to maximize your productivity, so even though this isn’t a job with fixed timings you should still come up with timings that will work for you. When figuring out how many hours you are going to work, don’t forget that your gigs and assignments are not the only things that you need to take care of. Take time out for things like client outreach, administrative tasks and accounting too. Run your freelancing operation as a business and see how things get easier for you in the long run. It’s all about getting organized with all of your work after all. Take a look at the infographic below for more insights, which comes courtesy Zenbusiness . Read next: These Are the Most Widely Desired Digital Marketing Skills According to LinkedIn (infographic)

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Freelancing Site For Writers & Researchers

If you are somewhat of an academic person or simply a writer looking to earn some money oftentimes sites such as Upwork, Freelancer, and Fiverr are not the best options. One of the main reasons here is that, unlike web developers, graphic designers, game developers, etc. writers and researchers have a hard time putting up a gig based on their market value. Another reason is the lack of trust and reliability the person has when looking for someone to do their work. This further extends to a rare problem where most writers and researchers get banned from most freelancing sites as their accounts or gigs claim to be ‘helping people in their homework’ and is against the company guidelines. This is where Livingston Research comes in which is basically a freelancing marketplace specifically for writers and researchers only. In a nutshell, if you have good writing skills with a knack or a small amount of interest in some research then Livingston Research is the place for you. If you haven’t heard of the site before then Livingston Research is a freelancing marketplace based in the UK which offers a great variety of available tasks in different subjects. However, what makes Livingston Research so unique and different from other freelancing sites is the fact that it provides you the jobs of your choosing rather than you setting up a gig and trying to discuss the rate with a customer. Moreover, you get to choose which subject/field do you want to operate in. From history to engineering and medicine, the options are literally endless. As of now nearly 5000+ writers and researchers in over 37 countries are working at Livingston Research as freelancers. These freelancers make over $800 on average with nearly 500,000 hours spent on the platform. You can apply for Livingston Research by clicking here . Once you fill in all your details you will have to give a simple grammar MCQ test which is quite easy and then a short task on your chosen subject. This is for Livingston Research to know if you are good with English or not but this test is by no means difficult or something you have to go and prepare for. Once you get selected, you’ll be shown to your portal via email, and almost every day you will receive an email consisting of a list of gigs you can go for any time. These gigs offer money ranging from $5 to $500 but these gigs are for you to choose from and are by no means compulsory as the site is of course freelancing. All in all, LR is probably the best place to work as a freelancer if you want to avoid putting up gigs and wasting time on promoting the gig, and even determining your own price per word count.

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This Is How You Can Join The Freelance Revolution

Caroline Castrillon Joining the freelance revolution lets you control the way that you work. getty It’s official. The “great resignation” is here, and companies are struggling to hire and retain employees. In a recent analysis of over nine million employee records from more than 4,000 companies, the workforce analytics company, Visier found that resignation rates spiked from July to September 2020. Trend data for 2021 shows that resignation rates have already begun to climb, especially in the fields of technology and healthcare. Why the exodus? Workers are used to the flexibility of working from home and realize that working for themselves as freelancers is ideal. According to an analysis from Statista , the number of freelance workers is expected to grow to more than 50% of the total U.S. workforce by 2027. Even lawyers are joining the freelance revolution through talent platforms like Axiom Law and UpCounsel. So how can you take the leap to become a freelancer or consultant? These tips will help get you started: Understand your why Understanding why you are considering freelancing is critical. Be sure that you’ve defined your goal and that you’re in it for the right reasons. Why do you want to freelance? Is it because you want to work on projects that excite you, have a more flexible schedule or go all-in on that side hustle ? Or maybe you just want to have more control over your career. If you’re doing it because you hate your boss, want to work fewer hours or earn more money, it’s probably not the right choice. Write down your “why” and revisit it every so often. It’s what will keep you from giving up when things get tough. Don’t quit your day job For most people, immediately quitting their day job to freelance is not a feasible option. This is especially true if you don’t want to go into debt or seek outside funding. A more realistic approach is to make a slow transition until you feel ready to take the leap. Take this time to analyze your financial situation. How much will you need to earn freelancing before you feel comfortable making the shift? Once you are earning enough to know you can make it work, then dive in headfirst. Define your offering What type of product or service do you want to offer? Make sure it’s something that you enjoy and are good at. Also, confirm that there is a market for it. Determine how you can differentiate yourself from the competition. And don’t be afraid to have a narrow focus. It is often better to start small than to try to be everything to everyone. Having a specialty will also help you find your target market more easily. Find your target audience In the beginning, you may need to make some initial assumptions about whom you want to work with or sell to and target them first. If possible, conduct market research, even in an informal setting. Over time, you’ll develop […]

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How to Grow Your Personal Brand

Opinions expressed by Entrepreneur contributors are their own. Growing your brand can yield life-changing opportunities. If you’re interested in creating content based around your passion, it’s something to consider as an investment of time. Depending on your industry, a strong personal brand may even be a requirement for your field. A personal brand could include your areas of expertise, colors or patterns you associate with yourself, catchphrases, or specific teaching methods. Your brand expresses how you do things differently than everyone else, and it defines your style while you do it. While your voice and passions may change over the years, your brand also goes through a natural evolution, especially in fields like marketing , which are dependent on constant innovation. Your brand can attract interactions with other influencers, phenomenal networking opportunities and more. Why is a personal brand important? A personal brand establishes and defines various aspects of your professional personality. It discloses more about you than what someone might find on a resume, revealing your passions, interests and talents. A personal brand is also an excellent way to show off your hobbies and skills. If you’re a freelancer, a personal brand can elevate you in several ways. It can demonstrate your expertise. Your brand, once you put it on any online platform, helps you showcase your best qualities. You could become the go-to person for your particular topic ― including a niche you’ve invented and evolved entirely on your own. It allows you to reveal your mistakes. You’re not perfect ― you’re human. Some of the most valuable personal branding content out there is about how an industry expert tried something new and failed. Not only does it save their audience time, but it also shows them precisely why specific methods don’t always work and what they might have done instead. If you can do that for yourself and your efforts, your clients will trust you to try new things on their behalf and always see them through. Additionally, it generates fabulous networking potential. When others see someone doing something great, innovative or useful, they want to engage and connect. If you know anything about social-media metrics, you’re aware that engagement is one of the most valuable: People who need meaningful connections usually invest the most time and money in that type of business relationship. Networking potential could lead to lots of one-offs and long-term freelance work. All of this can lead to more freelance opportunities, more recommendations and testimonials, and higher rates. Whether you’re full-time or are looking for new employment, having a strong personal brand can help you display your expertise broadly: Everyone knows that most human-resources professionals now Google job candidates. What comes up when someone uses Google to search for your name? If you have a strong personal brand, it’s likely a plethora of content about your professional expertise and hobbies. If you’ve got some strong SEO ( search engine optimization ) skills, a human-resources professional will see the side you want to […]

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Best Features of Cloze for Seamless Business Management

As a freelance worker, you are regularly dealing with multiple projects from different clients. With a busy schedule, staying in touch with clients becomes a challenge, but it is essential to remain productive. Wouldn’t it be great if an app based on AI could display all updates in one place, eliminate the need for data entry, and remind you proactively of client meetings? Cloze, the smart CRM software, makes all of this happen reliably and efficiently. What Is Cloze? Cloze is one of the best CRMs that you can try to streamline your client and partner relationship management. It offers many automation features that aspiring freelancers and consultants can utilize to reach their productivity goals. Some of the best features that you can try are: 1. Integrate Third-Party Productivity Apps Freelancers often need to interact using multiple apps. It happens as different clients will choose a varied number of apps for communication , file sharing, and project management. To integrate work apps in Cloze: Click on More and then select Settings . From Settings , click on Connected Accounts . Now click Add to see the list of apps available for sync. Don’t get distracted by a myriad of apps. Connect all app accounts to the online Cloze suite and stay focused on productive project works. Here are a handful of tasks that you can accomplish through the integration feature: OneDrive or Dropbox or Google Drive Sync: Cloze AI will automatically scan all your contacts, clients, partners, deals, and projects to find out matching folders in your Dropbox account. Files on those folders will become available in your online Cloze CRM software. Cloze will also sync with Dropbox periodically to keep updated files at your fingertips. Slack Automation: If you connect your Slack account with Cloze, the Clozebot will help you organize to-dos, schedules, and agendas from Cloze on Slack. That’s not all. Cloze can also highlight conversations, projects, person, deals, etc., to your timeline based on Slack messages. 2. Efficient Note-Taking and Organizing If you need to take and organize a lot of notes, Cloze is here to help. Similarly, when you need to analyze many notes from clients or partners, Cloze can automate the task for you. You don’t need to copy-paste texts from one app to another. Cloze will present a dashboard of notes to you with tags and mentions of persons, clients, or projects. To create notes: Click on the Compose icon on the top right corner of the Cloze web app. Select Create Note to get started. From the same card, you’ll get many other tools like Send Mail , Log Meeting , Share Post , Add To Do , etc. Cloze supports many note-taking apps syncing such as OneNote and Evernote. Through Zappier , you can connect other prominent note-taking apps as well. 3. Email Marketing Made Easy Cloze app eliminates the need for extra expense on an email marketing agency. You can start reaching out to prospective clients by crafting professional and […]

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11 Books to Help Turbocharge Your Side Hustle

Nowadays, an entrepreneur’s side hustle is the hustle. And more often than not, entrepreneurs are juggling multiple potential concepts that might break through as their primary source of income. Fortunately, Entrepreneur Press has published a host of books that can help you home in on the side hustle that makes sense for you — whether it’s something singularly crafty or more oriented toward broad consulting. Better yet, we’re offering them at 60% off the retail price for a limited time when you use code SIDEHUSTLE2021 at checkout in our Entrepreneur Press store . Check out these great titles. Start Your Own Business by the Staff of Entrepreneur Media Whether you’re looking to earn extra money or are ready to grow your side hustle, Start Your Own Business is the first step toward entrepreneurship . With more than 40 years of experience and advice shared on Entrepreneur.com and in Entrepreneur magazine, the team at Entrepreneur Media is uniquely qualified to guide a new generation of bold individuals like you looking to make it happen on their own terms. Coached by business experts, practicing business owners, and thriving entrepreneurs, Start Your Own Business uncovers what you need to know before taking the plunge, securing finances, launching your venture and growing your business from startup to household name. Start Your Own eBay Business by the Staff of Entrepreneur Media and Christopher Matthew Spencer This is the blueprint for anyone looking to start and run a successful eBay business. Start Your Own eBay Business takes you through the entire process of setting up your store and making it a fantastic success. You’ll learn proven, step-by-step techniques for planning, starting, and executing a successful, profitable eBay business. Start Your Own Etsy Business by the Staff of Entrepreneur Media and Jason R. Rich Whether you’re a master crafter, a carpenter, a jewelry designer, or have become passionate about making the best home décor in town, now is the time to go from hobby to full-time business owner. And with millions of shoppers ready to discover your unique offerings, it only makes sense to join the largest, most successful online community of creative entrepreneurs on Etsy. Our experts have teamed up with successful shop owners to provide you with Start Your Own Etsy Business , an easy-to-understand, comprehensive blueprint that takes you through setting up, branding, marketing and managing your store. Start Your Own Green Business by Entrepreneur Press and Rich Mintzer Do you have a go green-or-go-home attitude? If so, you’ve got the right outlook for today’s business world. Discover how to establish your business as a green business starting at the ground level, and starting now! From helping you explore environmentally-friendly opportunities to choosing eco-friendly means of production, our experts take you step by step, and show you how to protect our planet while building your business. Learn business basics with a green twist including financing, office setup, day-to-day operations and so much more. Start Your Own Arts and Crafts Business by Entrepreneur Press […]

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