5 of the Most In-Demand Job Skills for Freelancing in 2023

Prostock-studio / Shutterstock.com Around 60 million Americans now freelance. Some do so for a little extra cash on the side, while others make a full-time living contracting with businesses. Freelancers need the right skills to succeed. But what are they? Upwork , a marketplace for freelance work, recently ranked the 10 most in-demand job skills across five categories for independent workers in 2023. In compiling its list, Upwork looked at skills data from its own database based on freelancer earnings in the U.S. from January through October 2022. Following is the list of the top skills for freelancers this year. Full stack development ViDI Studio / Shutterstock.com Full stack development is the most in-demand skill for those who freelance in the area of tech. This skill includes the development of applications from start to finish, including both the front end and back end of an application. Search engine optimization Vane Nunes / Shutterstock.com Search engine optimization (SEO) expertise is the most in-demand skill for those who freelance as marketers. Freelancers with search engine optimization skills know how to create or modify content in a way that helps it rank higher in search engines. The goal is to boost the visibility of this content and increase the number of visitors to the site hosting the content. Email, phone and chat support David Benito / Shutterstock.com Email, phone and chat support is the most in-demand skill for those who freelance in customer service and administrative support. Freelancers who specialize in email, phone and chat support engage in customer service troubleshooting. They often represent the first line of help when a consumer has a problem with a new product or service. Accounting Roman Samborskyi / Shutterstock.com Accounting is the most in-demand skill for freelancers who engage in accounting and consulting work. This field involves recording transactions for a business. Those who work in accounting also might collect and analyze financial information, among other tasks. Graphic design Rawpixel.com / Shutterstock.com Graphic design is the most in-demand skill among freelancers who work in the design and creative skills category. Those who work in graphic design combine text and pictures for advertisements or publications, such as magazines and books. simona pilolla 2 / Shutterstock.com

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Pitching Best Practices for Freelancers

Journalist Natasha Tynes has been pitching stories for so long she could do it in her sleep, she says. The first step is to realize that selling a story requires research, planning and practice to be successful, just like many other aspects of journalism. “The more you market yourself, the more confident and proficient you become,” said the author of the e-book, The Art of Pitching for Writers , which guides users through the pitching process, offers a template to work from, and highlights real-life examples. It is especially useful for those transitioning to the freelance world. “I always tell journalists, don’t wait for editors to come knocking on your door. That’s not going to happen. You have to showcase your work and reach out for opportunities all the time,” said Tynes, whose journalism career began in her native Amman, Jordan, before she moved to the U.S. She predicts 2023 will be a “great time” for the freelance market, due to a proliferation of online businesses in need of writers and new revenue streams in the corporate world. Recent news reports support that notion. A Forbes magazine article described the freelance market as growing quickly with the possibility of a “freelance revolution” soon upon us. In a global survey, 90% of corporate leaders said they utilize freelancers and plan to hire more, according to the Forbes article. Bloomberg reported that freelancing in the U.S. is at an all-time high. For some, tapping into the freelance market may require a new mindset. “You must think beyond newspaper and magazines. If you are stuck in that mentality, your sources of income and opportunities will be limited. If you want to make a decent living, you must expand your horizons,” said Tynes. Tynes’ portfolio ranges from reporting, consulting, and writing newsletters, to hosting a podcast, “Read and Write with Natasha,” and creating her own media agency . She makes a living marketing services and producing products like the e-book. She courts a global audience, with stories appearing in The Washington Post, Esquire Middle East, Elle Magazine, Al Jazeera and Nature, among others. Persistence and the “golden pitch” Often, persistence is Tynes’ key to locking up new clients. She pitched editors at The National, an English-language daily in the United Arab Emirates, for years before she finally got a major story published in 2022. Tynes now has a relationship with that publication for future assignments. The “golden pitch,” as she describes it, consists of a basic formula: brief greeting, introduction, story idea description, proof of credibility, a brief explanation of why the story should be published now, and the “ask:” Are you interested in commissioning the story and when would you like me to file? “A pitch must be timely, have a unique angle, be doable and relevant to the publication’s audience. Uniqueness sets ideas apart and helps them sell,” reads an excerpt from her book. Pitching a generic story about the war in Ukraine probably isn’t likely to get a yes from […]

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Jobs, Internships & Freelancing

Job Openings at The Inlander CULTURE WRITER (emphasis on Food coverage) The Inlander is looking for an ambitious and creative Arts and Culture Writer (with a heavy emphasis on Food coverage) to join its award-winning editorial team. As the region’s thriving and healthy alternative weekly, our readers depend on us to seek out and tell stories that no one else is. The position will focus on lively and insightful feature writing about food, chefs and entrepreneurs, as well as the news of food with stories on new restaurants, rules that affect the business of owning and running a restaurant, etc. While we seek someone to help helm our food coverage, the storytelling opportunities on this culture beat are vast: literature, comedy, classical music, live theater, dance, fashion, regional history, international cultures, visual arts, spoken word, radio, entertainment, gaming and much, much more. A rich and vibrant arts scene is important to any city, but especially in Spokane and the Inland Northwest, which is home to more than 500,000 people. As a foundation to culture, the arts connect and bring people together by broaching new ideas and concepts, and creating a shared sense of community. This is key to the Inland Northwest, which encompasses not only the urban heart of Spokane but also stretches far beyond — from the North Idaho enclaves of Sandpoint and Coeur d’Alene to the Palouse towns of Moscow and Pullman, as well as multiple universities (Gonzaga, Washington State University, University of Idaho and Eastern Washington University, to name a few). The perfect candidate is a skilled writer and hungry storyteller who understands that creativity, deep reporting and developing sources is vital to quality journalism. We want someone who is literate in food journalism and the arts, and bursting with ideas. Someone who is not only eager for large projects, but also geared up for weekly reporting on what’s happening locally and beyond. Finally, we are committed to truth and fairness, and understand the strong grounding that journalistic ethics provide. You must be as well. The writer will: Pitch and write complete stories on deadline that our readers will want to read. Have a knack for finding fresh, compelling and surprising stories. Help define and lead our food coverage. Develop and maintain relationships and sources within the Inland Northwest food, arts and culture community. Be able to juggle multiple tasks and duties in a dynamic environment. Pay tremendous attention to detail, admit mistakes and take responsibility. Be comfortable talking to people from all backgrounds and demographics. Treat all sides of an issue with fairness, respect and empathy. Have excellent news sense and good judgment. Be able to write all manner of stories — from short, newsy briefs to long, immersive narratives. Be curious, critical and compassionate. If you think you’re a fit, please send a cover letter, resume and several samples of your work to the Inlander ’s editor, Nicholas Deshais, at nickd@inlander.com. There is the potential for this to be a full- or part-time position, […]

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Going Freelance in 2023? 3 Important Tax Moves to Make

Image source: Getty Images All of these need a place on your list. Key points Freelancers need to pay estimated taxes, so it’s important to keep money in savings to pay those bills. Freelancers can deduct business expenses, so you’ll need solid records of what yours entail. Freelancers can often benefit from the help of a skilled tax professional. Check out our picks for best tax software If you’re planning to go freelance in 2023, you’re in good company. A recent survey from Fiverr found that 73% of Americans plan to do freelance work this year in some capacity. Going freelance could work to your benefit in many ways. It might open the door to a higher income, more flexibility, and the opportunity to do work that’s actually interesting and meaningful. But if you’re going to go freelance this year, there are certain tax moves it pays to tackle. Be sure to add these three moves to your list. 1. Start automatically adding money to your savings account One of the trickiest things about being a freelancer is not having money deducted from your wages like salaried workers do. Rather, it’s on you to pay taxes to the IRS as you go, and those are typically paid on a quarterly basis. To avoid running into problems, it’s a good idea to set up an automatic transfer to your savings account every month. That way, money for those estimated tax payments will land there automatically, and you’ll be less likely to run into a situation where it’s time to pay the IRS a portion of your earnings and you don’t have the cash. 2. Establish a good system for keeping records When you work in a freelance capacity, you’re allowed to deduct the different expenses you incur that make it possible to do your job. This means that if you travel to see clients, you can deduct your flights and hotel rooms. If you buy certain tools to do your work, you can write off their cost. It’s important to develop a system for keeping track of your business-related purchases so you know what to write off when you file your taxes. And don’t just assume you can fall back on your credit card bills. You might need to back up your claims if the IRS decides to further scrutinize your tax return, so keeping original receipts on file is usually best. In fact, one thing you may want to do is find a way to scan your receipts and records, and then store them electronically. Physical documents and receipts can get lost or fade, so an electronic record-keeping system is probably your best bet. 3. Get yourself a great accountant Going freelance could add several layers of complexity to your tax situation. That’s not a reason not to do it — but it is a reason to get yourself a seasoned accountant . To be clear, you don’t just need an accountant for tax-filing purposes. You should also consult […]

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Here’s How a New Law Can Help Freelancers Save for Retirement

Image source: Getty Images This law could help you put money aside for your future. Key points The Secure 2.0 Act aims to help everybody save more for their retirement. One provision, called the Saver’s Match, could be of particular use to freelancers. Find out what tax advantaged account would suit your needs best, whatever your work situation. More and more people are self-employed or freelancing these days, which brings many advantages in terms of flexibility and independence. But there are downsides as well. For example, it can be hard to put money aside for your old age. A recent Pew Charitable Trusts survey of nontraditional workers showed that around half of them weren’t confident they’d have a comfortable retirement. That’s partly because the onus is on you, rather than an employer, to organize a retirement plan. Plus, freelancers’ income streams aren’t always regular so it can be hard to juggle your contributions. If those scenarios ring any bells for you, it’s worth knowing you could access federal help, both now and in the future. New law helps everybody build retirement savings, including freelancers The Secure 2.0 Act was signed into law at the end of last year. It’s a broad retirement package that will impact almost every American. The idea is to encourage people to save more for their old age. One aspect of the new law, called the Saver’s Match, could make a big difference to freelancer workers. The match replaces the current Saver’s Credit and won’t come into effect until 2027. But when it does, the government will make a 50% match on up to $2,000 of the money you contribute to your retirement account. That means lower-income freelancers could get a boost of up to $1,000 toward their retirement each year. The match starts to phase out once you reach a certain income level. For example, joint filers who earn $41,000 or less can receive the full match while those who earn up to $71,000 will only get some money. Here are the phased income brackets for the Saver’s Match: Between $20,500 and $35,500 for single taxpayers and married filing separately Between $30,750 and $53,250 for head of household filers Between $41,000 and $71,000 for joint filers The government will match contributions made to individual retirement accounts (IRAs) and ABLE accounts. If you aren’t freelancing, the Saver’s Match also applies to employer retirement plans. It’s important to note that the money will be deposited directly into your retirement account, it won’t take the form of a tax credit. Start planning for retirement today You don’t have to wait until 2027 to start building your retirement savings. The temptation to put it off is understandable, especially as retirement savings often fall into the “important, but not urgent” category. Unfortunately, whether it’s figuring out your health insurance to planning your retirement, your employer won’t do it for you. Plus, the earlier you start saving for your retirement, the better. The power of compound interest means that even […]

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How can freelancers attract new clients and passive income?

Career tips Freelancer Finance How can freelancers attract new clients and passive income? By Katherine Steiner-Dicks Last updated Feb 1, 2023 Photo by Christina Morillo via Pexels We share some tips on how you can win over new clients and when things go quiet, find new ways to generate passive income to help make ends meet. Be informed, be Freelancer Informed! | Freelance Informer As a freelancer, attracting new clients is crucial to your success and growth. It’s a skill that has to be learned and crafted . Anyone who has been freelancing for a few years has learned the hard way that a client can drop a project or put an assignment on hold with little warning. You could come across a gung-ho potential client, then there’s radio silence. Clients will have various reasons for what they do, most of the time it’s about in-house budgets, workloads and distractions we freelancers may never know about. For these reasons alone it’s wise for freelancers to have backup plans when it comes to generating different streams of income. It’s not easy, so you have to put the time in. Tips to attract new clients as a freelancer Our first tip is to network . Yada, yada, yada, you know this tip already, right? Well, when was the last time you really went out and did some serious networking? The typical way to network as a freelancer is to attend networking events, local business groups and conferences in your industry. You can always connect with people on social media and join professional organisations to cover a few bases, too. But it’s wise to use your networking time wisely, though. Showcase your skills and knowledge as well as build relationships by mentally logging a “ success file ” of some of your projects or assignments that you can talk about; use that experience and knowledge to help the person you are speaking to solve a problem, for example. Showcase your talent and experience through: Portfolio website : A well-designed portfolio website is a great way to showcase a freelancer’s skills, past work, and testimonials. Social media profiles : Freelancers can use social media platforms such as LinkedIn, Twitter, and Instagram to showcase their work, network with potential clients, and promote their skills. Online marketplaces : Sites like YunoJuno , Upwork, Gigged.Ai , Fiverr , Outside IR35 Roles and Freelancer provide platforms for freelancers to showcase their skills, bid on projects, and get hired by clients. Participating in online communities : Freelancers can participate in online communities such as forums and groups related to their field to showcase their expertise and build their reputation. Have a strong online presence : Having a professional website, portfolio, and social media presence is crucial for showcasing your skills and attracting new clients. Make sure your website is easy to navigate, your portfolio is up-to-date, and your social media accounts are active and professional. Offer free samples or consultations; discounts work, too : Offering free samples of […]

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Why Companies Work with Expert SEO Freelancers

Cheadle, Greater Manchester, Sept. 07, 2021 (GLOBE NEWSWIRE) — Having a search engine optimisation (SEO) strategy is now just as important as having a website. Digital-savvy businesses have been investing and optimising their websites to perform well in search engines for decades, putting their brand name, services and products front and centre to potential customers, enquiries, and investors. However, SEO is both simple and incredibly complex. Many businesses do not have the time, resource, or technical knowledge to ensure their search marketing is performing to the best of its abilities, and as such, enlist the services of an SEO freelancer or an SEO agency. The decision can be a difficult one, however, it’s one that needs to be made. If you’re not successfully implementing and continuously optimising your website for search engines, you are very likely losing rank and business to competitors far and wide. Below, we outline 3 reasons why successful companies work with expert SEO freelancers rather than SEO agencies: By choosing an expert SEO consultant, you’re guaranteeing a level of expertise One of the key reasons companies choose to work with an SEO consultant over an SEO agency is a guaranteed level of expertise. Expert SEO consultants with the required technical knowledge and skillset to grow your business online will generally work for themselves, such is their value within the industry. Some do work within agencies, but they will often hold down directorship roles, and are unlikely to be the ones delivering your search marketing week-by-week. By choosing an expert freelancer, the person with the highest quality of caability is the one delivering your search marketing, and you’re ensuring that nobody of inferior knowledge or talent is working on your project, as can often be the case in agencies. 2) The lower overheads of consultants compared to agencies can mean a higher ROI on your SEO If you’ve ever compared the pricing of an SEO consultant to an SEO agency, you’ll know there can be a significant difference. Agencies have much higher overheads and business expenses to cost into each project, and as such, need to charge more for their work. The more you spend, in this instance, doesn’t always mean a better quality of service. By working with somebody like Graeme Winchester SEO , you are not only receiving a quality of service and knowledge that exceeds industry expectations, but as Graeme has much smaller overheads than agencies, he is able to offer market-leading SEO solutions at much lower costs. This provides clients with a higher return on investment from their SEO and PPC spends. SEO consultants can afford to form close and valuable relationships with you – you won’t be another client competing for space within an agency Some businesses have a very critical understanding of search engine marketing and want a consultant with that very same understanding to push and challenge them. Others have no understanding but want the opportunity to learn and contribute to the project through knowledge-sharing and upskilling. SEO consultants […]

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Freelancing With a Regular Job? Here’s How to Save Tax

New Delhi: With the cost of living going up, a lot of people are looking for ways to increase their income. Many nowadays, take up freelance work along with their regular jobs to increase their earnings. Freelancing income comes into picture when you get hired to work on specific assignments for a specific term and get paid for the work upon completion and submission. You will not be an employee of the company or placed on their payroll. Any income that you earn by displaying your intellectual or manual skills is the income from a profession according to income tax laws in India. Such income will be taxable as “Profits and Gains from Business or Profession”. Your gross income will be the aggregate of all receipts you get in the course of carrying out your profession. Total taxable income and tax payable: One can reduce their tax outgo by making full use of deductions under Section 80. In Section 80C of the Income Tax Act offers tax relief on certain expenses and encourages taxpayers to save for the future (by giving deductions on investments in financial products). Net Taxable Income = Gross Taxable Income – Deductions You can reduce your taxable income by up to Rs 1.5 lakh by claiming deduction for the amount actually invested/spent under this section. If you are aged within 60 years and your net taxable income is more than Rs 2.5 lakh, you are liable to pay tax on your income. Taxes payable for a freelancer: If the total tax liability during a particular financial year amounts to Rs 10,000 or more, then the taxpayer is required to pay the taxes every quarter which is called advance tax. How to calculate the advance tax? Add up all your total receipts and then determine your total income. Subtract those expenses that are directly related to your work. Add the income from other sources, for instance, house property or a savings account. Find out the tax slab that you belong to and then calculate your tax that is due. Don’t forget to deduct the TDS. If the tax due exceeds Rs 10,000, you are required to pay the advance tax by the due dates. Penalties for non-payment of advance tax If the advance tax is not paid by the free-lancer then interest as per section 234B and section 234C is applicable. Freelancers can save tax by claiming deduction of expenses from the freelancing Income Prerequisites to claim the deduction of expenses from the Freelancing Income: The expense is for the freelancing work being carried on It has been spent fully and exclusively for the purpose of your work It is incurred during the tax year It is not a capital expenditure or a personal expenditure of the freelancer It is not incurred for any purpose which is an offence or is prohibited by law Expenses allowed as Deduction: As per the Income Tax Act 1961, freelancers can deduct those expenses that they have incurred to carry […]

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Tips to Start a Freelance Web Design Career

Freelance is an area that attracts both beginner-level designers and experienced experts at professional UX/UI design agencies. It gives them the chance to learn something new by working on exciting projects. Plus, they can earn some money on the side. However, some people dream about being full-time freelancers, while others are actively living the dream. In order to properly start your freelance career, you need to prepare, research and follow several guiding principles. In this article, we’ll walk you through the following 7 steps for freelance newbies that will help you start your web design career on the right foot. Build a Mind-Blowing Web Designer Career in 7 Steps Web design exploded in the past couple of years, and many freelancers are starting to take notice. If this list of web designers convinces you that anyone can find success as a freelancer, then our list of tips should inspire you to take a chance on yourself and your career. Step 1: Research Cost, Taxes and Insurance Career changes are packed with multiple unknowns and variables, but you can ease your anxiety by researching everything you need to get started. A freelance web design career requires an upfront cost, different tax forms and insurance coverage, and time requirements. All freelance web designers need a domain name and hosting service, marketing materials, software, desk space, and subscriptions for stock photo sites or other resources. If you aren’t quitting your day job, you can use your existing career to fund your new one slowly. Before getting into the nitty-gritty, take the time to consider if this career is right for you. You’ll need to spend your free time finding clients, developing a portfolio, and working on projects. Ask yourself if this is the right time to change focus or if you need to hold off a little longer. Make sure you’re not delaying your transition out of fear but due to finances or time constraints. Step 2: Start Branding Professional freelancers will keep future branding opportunities in mind while starting their careers. Many high-profile clients will pay close attention to how you market yourself via branding, so you need to get this part right. A good brand builds credibility, delivers your message, and sends a clear picture to your clients that your business means business. While by no means a comprehensive list, most brands will consist of the following: Name: Choose your name or a specialized name that portrays your business. Logo: A snappy picture or clipart that acts as a shorthand for your brand. Story: Why did you start your company? What is your background? Promise: What will you give to your clients, consumers, and community? Color Palette: Pick 2-4 signature colors that represent your brand. Shapes: Different shapes convey specific brand values, i.e., a circle is infinite. Tagline: Use this to communicate a unique offer in 4 words or less. Tone: Do you come off as casual or professional? Snarky or serious? Your brand doesn’t just cover who you are […]

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Best Techniques for Freelancers to Prioritize Tasks

As a freelancer, you may have to do hundreds of tasks every day, while still having many more tasks on the to-do list. Not all works need equal importance, and prioritizing is the best way to find out what you need to do now. You can use any of the following techniques to prioritize your tasks and have a productive working day. 1. Create a Task Master List for Review If you think you can prioritize among all your tasks while they only exist in your head, you’re wrong. You need to put them down on paper or add them to an app to create a master list. Put all the tasks and subtasks in. Once you list the tasks, you can easily see which one needs more priority. You can then prioritize them by daily, weekly, and monthly goals. You can use the task management app ClickUp to enlist the tasks and sort them based on your priority. The app also lets you add a due date for each task. Download: ClickUp for Windows | macOS | Linux | iOS | Android (Free) 2. Start With the Toughest Task In this method, you get to prioritize the most difficult task on your list and do that first. It may not be the most important task, but completing that’ll make the rest of the tasks a breeze. People often tend to skip the difficult task in the morning and schedule it for the later part of the day. Doing easy and small tasks throughout the day makes you tired, while you actually need a fresh mind and complete concentration to complete the difficult task. Do the most difficult task at first, even if it’s challenging. You can also free your mind by finishing the hardest task and can focus more on the easier ones. 3. Ivy Lee Method to Rank Tasks This 100-year-old method lets you handle your priorities well and makes you more productive. According to this technique, you need to choose the six most important tasks you need to do tomorrow. Order the tasks depending on the importance level, and on the next day, start working on them one at a time. This strategy eliminates decision fatigue by forcing you to prioritize your goals one day earlier. As you don’t have to spend your morning prioritizing, you can make the most of the day by utilizing every minute of it. The approach also endorses mono-tasking. Thus, you can complete a task quickly because you give complete attention to it. You can use The Ivy Lee Method app for this method. List the tasks according to your priority and mark them once complete. As you strike off one task from your to-do list after completion, you have one less task to worry about. Download: The Ivy Lee Method for Android (Free) 4. Eisenhower Matrix for Task Grouping During prioritization, you may get confused between doing the urgent task and doing the important task. Eisenhower Matrix is a prioritization […]

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