Five Considerations For Older Professionals Entering Freelance Work

Let me open with a confession: Keith Richards is one of my guitar heroes. He’s been a legend for more than five decades, and he’s still rocking at 76. It’s not a secret that he became legendary not only because of his playing, but also because of the fast-paced life he continues to lead off-stage. Keith’s positive aging outlook is embodied by one of his famous quotes that I live by: “Some things get better with age. Like me.” While no one is going to tell Keith to get off stage or that his time in the spotlight is up, many executives, especially those in customer-facing roles like sales and marketing, start feeling the pressure to exit stage left as they get older. For example, according to Ad Age , “In advertising, and at agencies in particular, it’s rare employees ever reach retirement age. They’re often squeezed out long before.” This age glass ceiling is a very real dilemma. As a longtime sales executive, I have seen many instances of peers being squeezed out because of their success and longevity, not despite it. At a certain point, employers can neither keep up with the pace of commission inflation nor offer a path for professional growth outside of the C-suite. What results is career stagnation, where executives are squeezed from the bottom by their proteges rising up the ranks with cheaper salaries and more long-term opportunity. But they have no way to grow in their careers except out of the workforce. PROMOTED While retirement at 65 was historically seen as the ultimate badge of honor, many members of today’s older generations want to stay relevant in their respective fields and maintain fulfilling employment, whether that’s full time or part time. Thirty percent of certain gig workers (1099-MISC contractors) are over age 55, according to ADP via CNBC . When you compare this data to full-time W-2 employees, the number of workers over 55 drops to 21%. From my perspective, this shows our full-time economy isn’t providing these workers with the opportunities they seek, so they are being forced to create their own. But is this a bad thing? After decades of employment, sales professionals have a specific realm of expertise and a strong network. It takes years for a sales professional to hone their craft; creating long-term relationships and mastering the sales cycle is akin to a lawyer or doctor spending years in a courtroom or operating room. Age and experience are undeniably intertwined. Working independently provides workers over 55 with the opportunity to be their own bosses, set their own rates and determine their own schedules. A study released in 2018 by Vistaprint — which surveyed 1,000 American adults from the general population and 500 U.S. small-business owners — found that the majority of Americans want to own a business and be their own boss. The issue is when these professionals who are 55 or older are blind-sided by an unexpected layoff or forced retirement and have inadequately planned […]

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How to Become a Freelance Content Writer

Freelance Content Writer

Have you been toying with the idea of becoming a freelance content writer? There are many perks to the job.

The most obvious perk of working as a freelancer of any sort is that you can work from anywhere and at any time. But a freelance writer has additional perks as well.

First, you have the opportunity to read and learn about a wide variety of subjects and topics. If you consider yourself a person who loves learning, this is an excellent job for you.

Second, being a freelance writer allows you to use your creativity and intelligence. Perhaps you have had jobs in the past that were rather mind-numbing or routine. Maybe you always have felt that you were underutilized in previous positions because you are a creative, problem-solver who enjoys a challenge. You have to use your brain as a freelance writer, and that can feel immensely satisfying.

Just as a musician gets better with more practice, writers get better the more they write. As you work as a freelance writer, you become a faster, more competent wordsmith. As long as you are open feedback from editors and proofreaders, you can develop a craft as you earn a living.

But we may be preaching to the choir. Maybe you already know why you want to become a freelance writer, but you need help with the “how.”

How to Become a Freelance Writer

There’s no one right way to become a freelance writer. Read on to discover how to become a freelance content writer if you have no previous experience.

1(a) Create an account with a freelancing website.

There are plenty of freelance writing websites that facilitate the introduction between the client and the writer. The largest website of this kind is Upwork.

Before you can become a writer through Upwork, you need to create a profile that lists the details of your education and employment history. At this time, you can list what type of writing style preferences — such as content writing (or writing for websites), creative writing, resume writing, technical writing, etc.

OR . . .

1b. Reach out to online or local businesses to ask for employment as a freelance writer.

Of course, you don’t have to work through a freelancing website. Upwork takes 20% of the money you earn, plus they charge a monthly fee for the privilege of using their site. You can keep more of the money you receive if you work on your own.

Regardless of whether you work through Upwork or go out on your own, the next step is the same.

2. Begin applying for jobs.

Once Upwork accepts your profile, you can begin to apply for jobs. We’re not going to lie — applying for jobs is a very frustrating process.

When you apply for a job through freelance websites, you write individual letters to the clients, persuading them why you are worthy of the position. It takes a lot of time to write these proposals, and you aren’t paid until someone agrees to hire you.

Most clients want to hire people who have writing experience — or at least a profile of articles to share.

Some clients will seek out the novice writers for shady situations — such as writing reviews for products you haven’t purchased or writing term papers for students.

3. Write.

When you begin working as a freelance writer, you may feel as if you only want to apply for jobs in your areas of expertise. You then will quickly realize that no one wants to hire someone to write about how much they love “The Crown” on Netflix, and there aren’t many jobs about how the KC Chiefs fixed their defensive line.

If you want to make it as a content writer, you are going to have to write about all sorts of crazy topics. If you wait around for the perfect job before you apply, you are going to be waiting for a long time.

4. Develop relationships.

Just like any other career, freelance writing is about relationships. You may write for some clients for months or years without never meeting or even talking on the phone, but you get to know one another by communicating online.

Finding good clients may take a while. Once you have found customers who can keep you busy as many hours as you would like to work, you can officially call yourself a freelance writer.

Good luck with a career as a freelance writer. We hope that we were able to get you started on your journey.

This article was originally posted at Freelancing Buzz.

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Why People Fail At Freelancing

Pakistan is the 5th largest freelance market. As more and more unemployment grows, because of a shortage of jobs and unsatisfactory pay scale many are opting to earn online. Now a lot of people fail at freelancing because they think they can complete their masters degree and do freelancing or they can do their full time job AND freelance. Now, majority of the projects given to freelance writers or earners require A LOT OF TIME. As a freelance writer, I know that the articles require comprehensive research and it should be free from plagiarism while at the same time fulfill the requirements of the client. I can’t do research for 5 to 6 hours if I come back from ANOTHER full time job or after a college exam. Its FULL TIME work. If people will treat it like a hobby they will FAIL. Secondly, BE UNIQUE. Honestly there are a lot of plagiarism checkers and clients don’t tolerate copy paste work. They want QUALITY work. You can’t be lazy and think I will just get it over with and expect your client to appreciate it. Third, DO WHAT YOU ARE GOOD AT. Seriously just don’t do things you can’t do. Don’t sign up for it. Know your strengths and weaknesses. Fourth, FIND THE RIGHT PLATFORM, do your research and find the right platform for yourself. Don’t sign up at places you know won’t help you. For example if you are into cooking videos MAKE A CHANNEL ON YOUTUBE. Don’t use unknown websites. To sum up: give freelancing all of your time, do unique and honest work, do what you are good at and do it at the right place.

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How to price projects and value what you do as a freelancer

A freelancer must feel good about what they do, have freedom, develop their best talents, and have the time to continue growing their skills. So you want to be a freelancer? A report shows that “some decide to do it as their full-time job and others as a supplementary part-time job. Nevertheless, a small segment (about 7%) of the top freelancers earn more than US$1,500”. You may ask: How much do I charge so I do not “scare away potential clients”? How do I compete with other freelancers? Can clients understand that my price is really not that expensive? If I keep my prices low will I earn more projects? Your mindset Many freelancers think that the cheaper their price, the more clients and income they will receive. They also think it’s easier to earn a client by charging lower rather than higher prices. These beliefs are more effective for positioning yourself in and growing within the market , rather than finding valuable clients. A valuable client is one who will become loyal to your services, which means a constant income for you and whose relationship will allow you to grow and feel good. A freelancer must feel good about what they do, have freedom, develop their best talents, and have the time to continue growing their skills, among other things. So why undervalue yourself with prices way less than what you should really charge? 1: Describe who you are and why they should hire you It’s like training to enter the ring and doing more than just lasting each round – it’s training to win. So, don’t give up before the bell rings. Clients are not going to deny you based on the price of your service, they will do so because they feel you’re not the appropriate professional for the project. It’s important when fixing the price for a project that you ‘sell’ what makes you different from the competition. Keep in mind that your benefits specific to them are part of your unique and valuable proposal. Here is a list you can use as an example to explain why they should hire you: • You are a professional. • You are dedicated to achieving perfection and completing client satisfaction. • You have experience. • You can advise them on how to achieve more clarity about the project. • You are responsible and will deliver everything on time, and even before deadlines. • You have great communication. 2: Find your differentiating factor A differentiating factor is “that something” that sets you apart from the competition. And “that something” is what the client you are looking for needs – those who will also pay whatever it take to have you work on their project. 3: Think long term Some freelancers get tired of being rejected and feel like failures, giving their services away at very low prices. The truth is that you are not a failure. It’s actually a victory . Formula for pricing projects: Time + Energy […]

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How to Catch Up on Retirement When You’re Self-Employed

Having enough money saved for retirement is a crucial concern for many Americans. With more people becoming self-employed, it’s becoming increasingly difficult to invest enough money for retirement. However, there are ways to catch up on retirement savings. Having enough money for retirement is a big deal. When you work for yourself, you don’t get special 401(k) benefits. Nor do you get a match program to help you stay on track. People are living longer these days as well. Therefore, a common rule of thumb is to at least have the same amount as your annual salary invested by the time you’re 33. The self-employed, or freelancer. If you are self-employed and have nowhere near that much saved or aren’t on track to have that much, here are a few things you can do to start catching up. Consider reigning in some of your business expenses. Entrepreneurs tend to have a ton of business expenses. Many are necessary to keep your systems running smoothly so you can continue to make money. On the other hand, some expenses may be a little excessive. If you want to catch up on retirement savings, you’ll need to prioritize investing by freeing up some money. Do an expense audit and decide whether you can cut or reduce some expenses . You may be able to insource some tasks without spending too much time. Don’t feel like you have to skimp on valuable tools and resources you depend on. You can even extend this practice to your personal budget and reduce some of your everyday expenses. As a result, you’ll free up more money to contribute to retirement. Open a SEP IRA If you want to invest more money, you’ll need to use the right vehicle to do so. While a Roth IRA is a great retirement account to contribute to when you don’t have employer benefits, you can only currently contribute a maximum of $5,500 per year ($6,500 if you are 50 and up). With a Simplified Employee Pension Plan (SEP IRA) you can currently contribute up to 25 percent of your net annual earnings or $54,000 – whichever is less. Contributing to a SEP IRA allows you to put so much more money into your retirement account and in less time. You can still contribute to other tax-advantaged accounts but diversifying your portfolio can really help. Pay yourself a salary. One of the most common reasons to bypass investing in retirement when you’re self-employed is because you may never know exactly how much you’ll earn each month. The best way to regulate your income is to pay yourself a regular salary each month or every two weeks. Decide what your average earnings are and look at your budget to determine how much you need to live on each month. Live below your means. If you are living below your means, you should have some money leftover for investing, business expenses, and savings. Add retirement contributions to your salary amount so you can […]

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Starting out as a freelancer: Here’s how you can manage your money like a pro

Pixabay While working for yourself means having lots of freedom to set your schedule or choosing your clients you would like to work with, it also means you are solely responsible for delivering your work and managing your finances. From having to track your income for taxes, to finding your own health insurance, you will face a unique set of challenges financially when you go freelance. To help overcome these challenges, we put together 5 tips on financial management for freelancers. #1 OPEN A SEPARATE BANK ACCOUNT FOR BUSINESS TRANSACTIONS When you are freelancing, you are basically running your own business. This means you are required to keep full and accurate records and accounts of your business transactions from the start, and such records must be supported with invoices, receipts and other relevant documents. You will also need to prepare a statement of accounts consisting of profit and loss, as well as a balance sheet. With this in mind, you should open a separate bank account to track your income and business expenses apart from your personal expenses. A separate bank account will help avoid getting your business expenses tangled up with your personal expenses. In this way, you can effectively track your business expenses to see if you are investing enough or spending too much, and using these expenses to use it for claims as deductions when you file your annual tax returns. Plus, you will have a much easier time to monitor closely your income and see if you are hitting your goals. #2 SETTING ASIDE A PORTION OF EARNINGS INCOME FOR TAXES When you are earning your keeps as an employee, your employer will usually automatically prepare and declare for you your income for you to file your taxes. But as a freelancer, you are now running your own business, and this means the burden of tracking and managing taxes falls on your responsibility. Just as like running any businesses, a healthy cash flow is important, and so is paying taxes on time. It is your duty to ensure you have sufficient cash for taxes, and if you are to overspend your money and leaving insufficient funds to pay your tax obligations, you are likely to run afoul with tax laws. That is why it is a good habit to prepare ahead of time by setting aside 20 per cent to 30 per cent of income for taxes. This enables you to prepare adequately when the time comes for you to pay your taxes. #3 CONSIDER GETTING ADEQUATE INSURANCE Life is never a bed of roses; there are times where the unexpected happens. Unlike working as an employee, freelancers do not get typical benefits such as paid medical leave and medical insurance. This is why having adequate insurance coverage is important, as it will come in to protect yourself from any unforeseen financial burden should any misfortune happens. One insurance you may want to consider getting is the income replacement insurance. This insurance can protect you […]

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Should freelancers have their own website?

Freelancers Owning a Website

Yes, many freelancers claim that the secret to their success is that they have their own websites. In fact, some are adamant that having a website makes them stand out from the crowd of freelancers flooding the market.

While it wouldn’t hurt to have your own freelancing website, there are things to take into consideration. Let’s think like a potential client and consider the positive aspects of creating your own website as well as some concerns about the process.

Why you should build your freelancing website

Having a website will make you seem more professional.

Imagine that you are a client who is hiring a freelancer for the first time. If you’ve never worked with a freelancer before, you may feel more comfortable hiring someone with a professional online presence. Since you may be unsure about the process of hiring a freelancer, you may feel more comfortable working with someone who knows the ins and outs of that unique client/freelancer relationship.

Having a website gives you the aura of being a person who is serious about freelancing. Having a website makes it look as if you know what you are doing.

Having a website will give you more credibility.

The freelancing/client relationship is built on trust. This trust is really amazing when you think about it because people working with each other online can make all sorts of claims, and many times that information is unverifiable.

If you were a client looking for a writer who has expertise in a specific subject, and you submit a job listing on Upwork, you don’t know if the freelancer who applies for the job has experience in your field or not. But if that same freelancer directs the client to her website where she lists her qualifications or shares links of her work, that freelancer has a bit more credibility than a writer without a website.

Having a website could make writing proposals easier.

Getting new clients is a tedious process. It takes time, concentration, and energy to write unique, thoughtful proposals for jobs. If you had a website, your client could learn your background and qualifications without you having to repeat that information in each bid.

Having a website will help you find work in your niche.

Someone who is searching for a specific type of writer or designer may be able to find you through your website, especially if you have a particular niche. Using SEO strategies on your websites may help potential clients find you.

So whether your client is searching for “professional writer dog breeding” or “website designer for office supplies,” you may be more likely to be found if you have your own website.

Concerns about building your own website.

You may have concerns about building your own freelancing website, especially if you are starting in the business.

What if your online work is attributed to someone else?

Perhaps you are concerned about building your own website because most of your work is not attributed to you. This is a common practice in the freelance writing community.

Website creators may feel as if the work will have more credibility if a professional in the industry gives his name to the work. Some of your clients will ask that you write a blog in their voice so that they can add it to their LinkedIn pages. Much online content is not attributed at all. Some clients handle so much material that they mistakenly attribute pieces to the wrong writers.

This may be a concern as you think about creating your own website. A potential client would expect that links to your writing would be included on your page, but what if the articles look as if they were written by someone else?

What if your work doesn’t bring in comments or shares?

What if you complete quality work for a client, but it doesn’t receive likes, comments, or shares? Would you want to share your work with new clients if it looks like it gets little attention? What if your work has never been featured as a snippet? What if none of your pieces have ever gone viral?

What if the client doesn’t take the extra step to look at your website?

People are lazy. When you are writing a proposal, how can you be sure that your potential client will take the time to click on your website? From there, how many seconds will the person spend on your content? Would it be better to spend all your time on submitting a quality proposal?

Final Thoughts

Do you have your own freelancing website? Has it helped generate work for you? Tell us your experiences with creating your own website in the comments below.

This article was originally posted at Freelancing Buzz.

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RingOver: Friend of the Flexible Freelancer

As a freelance writer I am used to working in creative and innovative ways, but when dealing with clients it’s vital that this freedom and flexibility is never perceived as a lack of professionalism or presence. The online world lets us connect with and collaborate with anybody we like, in any location, but sometimes the voice calling component of this carefully constructed persona can be the giveaway — that maybe it really is just you, your phone and your laptop, whatever your beautiful website implies. Your professional voice presence Ginelle Bell That’s why RingOver’s cloud phone system is designed to meet the needs of every user, including the solopreneur — who can now have all the functionality of a powerful PBX, via a simple mobile and web app. Untethered to a big desktop endpoint, the digital nomad, home-based worker or co-working hot-desker can attend each call in the way it best deserves. Whether you’re between cocktails on a Caribbean beach, or actually getting some work done somewhere indoors in defiance of all flexible working clichés, your caller can be greeted with a professional IVR, and a call routed appropriately to different mailboxes as required. Accounts payable? Please leave a message. New business enquiry? Putting you through right now! (provided it’s incoming during the hours you’ve chosen to receive those kinds of calls. It’s all about how you decide to set it up and manage it.) As RingOver’s UK Country Manager, Ginelle Bell , explains, with a system like this, “…you transform the image of your business from the onset of the first call. And it enables you to separate your personal life and calls from your professional life, without any hassle or disrespect” A world of freelance freedom Today’s freelancers operate in a global marketplace, so being able to quickly add local international numbers for both inbound and outbound calls is a feature which amplifies the effectiveness of the presence. Being 100% cloud-based and device-agnostic means that if a surge of interest emerges in a new market you can quickly offer new localised calling options just for people in that country, via a simple dashboard. But while I intend to freelance till I die, for other entrepreneurs it’s just the first stage of an enterprise which will grow fast, from solopreneur to startup and eventually to global domination. Often this means adding increasing layers of administration and complication overhead, having to introduce new systems for doing things to reflect new volumes. RingOver’s simple per-user-per-month model is designed to grow alongside your business when it expands. This means there won’t need to be disruptive transitions which impact on comms as you scale and suddenly need a ‘bigger’ system for the type of business you’ve become. It’s just a case of adding the new users in the account with their preferred device, as easily as you add them to an email directory — and it really is designed to be implemented by any user, no CTO or IT specialist required. So […]

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9 Easy Ways on How to Write a Blog Post That Goes Viral

Are you wondering how to write a blog post that goes viral? Many bloggers and content marketers are struggling to create viral content. So if you’re at this stage of your blogging career, this article is right for you. Content marketing is a lucrative business and one of the leading digital marketing strategies for B2B and marketers. Let us examine these blogging statistics by Impactbnd published. The research revealed that: B2B marketers who’re using blogs in their content marketing mix attract 67% more leads than those not using blogs. 75% of B2B marketers say they’re more likely to use blog posts in their social media content strategy. 53% of marketers agreed that blogging is their top content marketing priority. Businesses that make blogging a top priority get 13x more positive ROI on their marketing efforts. There’s more as you can see from the infographic: Source Image via Red Website Design Although you might be struggling with how to write a blog post that goes viral, the truth is that many other bloggers are having tremendous success in crafting viral posts. Hence, the question is: What are they doing that you’re not doing? What strategies are they using to write blog posts that go viral? Before we go deeper into this article, let us find out why you should always strive to make your blog posts go viral. Why Make Your Blog Posts Go Viral? The benefits of viral blog content can never be over-emphasized. Here are just a few reasons. Viral content will: Boost website engagement. Help improves click-through rates (CTRs). Increase your email sign-up. Generate and convert more leads. Boost email opens Etc So it is essential to make your blog posts go viral once published. But, as discussed above, your competitors are hitting it big with viral blogs, while you’re still trying to create your very first viral blog post. Therefore, how can you beat the competition with content virality? In this article, you will discover proven strategies on how to write a blog post that you can apply today and start your journey to virality. How to Create Blog Posts That Goes Viral In 9 Simple Steps 1. Replicate What’s Already Working Replicating content strategy that is already working in your niche calls for observation and focus on your part. You must be observant of the top-performing content in your industry and your blog. Then, reproduce your version of the material and publish it on your blog. In other words, search for blog posts in your niche that have gone viral, study them carefully to find out why they went viral, and craft your copy. How to Find The Most Shared Blog Content? There are several ways to identify the most shared blog posts. But we will be looking at a few of them. A. Perform Content Audit on Your Blog One of the best ways is to do a content audit on your blog. A content audit will let you see the best-performing content on […]

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RealtimeCampaign.com Explains What Freelancers Must Know About Filing Their Taxes

(MENAFN – GetNews) Freelancers manage their own taxes in most cases, and some don’t understand exactly what they are doing. Learning about tax deductions helps freelancers save money on tax responsibilities and keep more of their earnings with them each year. Financial articles help freelancers discover new ways to save and avoid higher costs at the end of the year. Plan Tax Payments Every Quarter Planning tax payments every quarter helps freelancers pay their tax implications at the end of the quarter. It’s invaluable for freelancers to submit quarterly tax payments instead of waiting until the end of the year. Too often, the end of year payments become overwhelming for freelancers and lead to tax liens. An accountant could help the freelancer calculate their tax liability according to their earnings at the end of the quarter. Reviewing Tax Tips for Freelancers helps freelancers learn new ways to manage their tax responsibilities without negative consequences. Keep Receipts for All Expenses Keeping receipts for all expenses helps freelancers track costs for their business and deduct the costs according to tax laws. Freelancers gain tax deductions according to what type of work they do and how they use their earnings for their business. For example, freelancers can use fuel expenses as a tax deduction if they travel to client’s homes or use their automobiles to travel to facilities for research. Reviewing business-related expenses helps the individual save on their tax implications and avoid high payments each quarter or at the end of the year. For more information, freelancers can read more articles by David Burton on his blog here . Do You Work From Home? When working from home, the freelancers can deduct certain expenses for their home business on their taxes. Deducting the space used for the business helps the freelancer save on tax liabilities. According to RealtimeCampaign.com, the freelancers can deduct a portion of their utility bills on their taxes, such as their electric and water bills. If the freelancer uses internet services for their business, a portion of the costs is tax-deductible, too. Any supplies the freelancer’s purchase for work purposes are deductions, too. What Business Services Do You Use for Work? Reviewing business services the freelancers use for work helps them find more savings. For example, if they outsource their company network services or use a call center for incoming calls, the freelancer deducts the expenses on their income tax returns. As long as the business service is used as part of the freelancer’s job, it is deductible. Track All Your Earnings Dave Burton recommends tracking all earnings helps the freelancer determine what expenses are unnecessary. It’s a great way to trim the fat and save more for more business investments. Cataloging all expenses helps the freelancer create a budget, too. Freelancers discover extraordinary ways to save money on tax implications. Following the advice of financial professionals helps the freelancer get a better understanding of what they can deduct. Reviewing available tax deductions could maximize the freelancer’s refund […]

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