The Best Real Estate Blogs to Follow in 2021

Whether you’re interested in investing in real estate or just doing some research for a real estate-related client, it’s important to be familiar with the world of real estate blogging. Reviewing the top real estate blogs can introduce you to new topics, keep you up-to-date with the latest trends, and help you become an authority when writing about real estate. The Best Real Estate Blogs These are some of the best real estate blogs to follow as of 2021: 1. The Close. The Close was designed as a real estate blog meant to help real estate agents get more business (and close more deals – hence the name). If you love the content here, you can also upgrade to a “The Close Pro” account and get access to a more robust library of information. 2. Realtor. As a respected authority in the real estate industry, it’s no surprise that Realtor.com has an impressive blog. There, you’ll find articles covering a range of topics, including how to become a better real estate agent – and how to approach buying or selling a home as a consumer. 3. Keeping Current Matters. Keeping Current Matters targets real estate agents directly, but it has articles covering a host of different subjects since one of its primary goals is helping real estate agents better educate their clients. 4. Jason Fox. Jason Fox’s blog is especially valuable for real estate freelance bloggers because it focuses on content marketing, social media, SEO, and other digital marketing strategies for real estate agents. It can help you serve your real estate clients better – and garner more influence in the real estate community. 5. Zillow Porchlight. One of the most popular real estate blogs in the world from one of the biggest real estate platforms in the world, Zillow Porchlight offers tons of articles from different niches related to real estate. It’s a great source of both knowledge and inspiration so you can serve your real estate clients better. The Benefits of Blogging About Real Estate If you’re interested in writing about real estate, you should know there are some impressive benefits you could enjoy in the process: · Opportunities for ongoing learning. First, writing a blog is the perfect opportunity to do more research, discover new topics, and learn more about the industry. You can write about general topics, like current real estate pricing trends in your area, or about niche topics – like how to list and market a specific type of house. Either way, you can dive into a rabbit hole of information online in your research, then process and present that information to other people. If you do this consistently, you’ll end up becoming much more knowledgeable and experienced in this field – possibly opening the door to investing and further opportunities for revenue generation. · Content marketing and search engine optimization (SEO). Writing a blog is one of the most important elements of any content marketing or search engine optimization (SEO) strategy. If […]

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Why Digital Freelancing is the Future of Work

This book will equip you with effective strategies and tools to help you reach your full potential as a freelancer and achieve financial prosperity. Opinions expressed by Entrepreneur contributors are their own. The corporate world has changed more in the past two years than in the past twenty years. It took a pandemic to make people realize that you don’t need to travel for work two hours a day to sit in front of a computer that is connected to the internet anyway. It is no longer possible to attract people to work at a full-time job in a corporate office because people have realized that the idea of a “safe and secure” job is just a dream that can collapse at any time. There is no need to work at a specific location in a specific city because we all live in the global village called the internet. If you have expertise on a specific skill, you can remotely work for the best companies in the world at command earnings that compete with anyone in the world with the same skill. And the best part is that you can work on a contract basis. So what is preventing people from becoming freelancers and quit their day job (if they are fortunate to have one)? The lack of a personal brand. The full-time corporate world operates on slightly different rules where you can jump from one company to another based on your personal network and influence. But in the freelance world, having a personal network is not enough, you need a personal brand. Building a personal brand doesn’t mean becoming popular. A personal brand is built when you add value to people’s lives through your content, sometimes without charging anything for it. If you want to build a strong personal brand as an influencer, you need to start with blogging. Write a few articles a month about what you learn, what you know and what you have experienced. Writing is the best way to let the world know that you exist. Once you start writing, you will see that opportunities will come your way. Start helping out people with your content and then with free consultations. There are a ton of freelancing opportunities in the world, and you can become a specialist in one category. Let’s say, for example, you are an SEO expert. Start writing about SEO on your blog, share them on social media and post videos about what you know. Research companies that you want to help and maybe create an SEO audit report for them and cold-email it to them. If you add value first instead of asking for an opportunity, an opportunity will come your way. You cannot demand heat before you throw in the piece of wood. Set up a calendar that shows your available times and let people book a free 15-20 minute consultation call with you. This is how you add value and then get a sale, without asking explicitly for […]

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How to Make Money Online as a Freelance Blogger

Did you know that there were 30.6 million bloggers in the United States in 2018? Imagine how many there are today… Bloggers are today’s culture influencers, opinion leaders, and even authorities in some cases. If you are thinking of starting a blog, or want to make money online as a blogger , then you’re in the right place. In this post, I will cover what you need to know to start as a freelance blogger. Freelance blogging or writing is one of the best ways to make money online. Basically, all you need to get started is a laptop and an internet connection. After some minor preparations, you can get paid to write from the comfort of your home. With that being said, let’s take a closer look at what freelance blogging is about and how to get started. What Is Freelance Blogging? Freelance blogging keeps growing in popularity and is basically about being a writer for companies that don’t have the time or skills (in-house) to do it themselves. As a freelance blogger, you can get paid to write blog posts for clients. So when a client requests your services, you do your research, write the blog post, and submit it to the client for review. And if no edits are needed, you’ll get paid. Besides, freelance bloggers can also offer additional services like keyword research, photo editing and designing featured images, updating the client’s website, and more. Offering additional services can help you get more clients since not all business owners know how to do this, nor have time. You can then increase your freelance rate as well. How to Start as a Freelance Blogger? To begin, making money as a freelance blogger requires the following: Knowledge — Blog about something you are an expert in or are interested in learning. Passion — The more passionate you are about the topic, the easier it is to write about it. Especially when there’s delayed gratification, and you likely won’t make much money initially. Persistence — Blogging is an investment in time and effort. It won’t pay off overnight, which is why you need to stay persistent with it and have faith it’ll be worth the effort. If you feel you’ve got these things nailed down, starting as a freelance blogger doesn’t have to be a complicated process. So, here’s what you need to do: 1. Choose a Niche or Passion The first thing you need to do is decide the topic you want to write about. Choosing a niche that you’ve knowledge in will help you present yourself as an expert in your field. This will attract more clients who want to work with you since they know you’ll deliver high-quality content. Being an expert in the field will not only help you create high-quality content but also monetize your blogging. However, don’t forget to check if the niche is profitable and if businesses are willing to pay for content regarding the topic. 2. Create Your Own Blog […]

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Thinking of going freelance? Here’s 8 things you should consider

Advice Image: © kues1/Stock.adobe.com Making the transition from company employee to freelancer can be daunting, but if you’ve always dreamed of taking the plunge there’s plenty of sound advice to follow. There are lots of reasons to go freelance , especially at the moment when different models of working are becoming increasingly popular thanks to technological advances. Freelancing can offer workers increased autonomy, which suits people who work in tech and the creative industries where the practice is more common. A 2018 study by consultancy firm Eden McCallum and London Business School found that freelancing cut the gender pay gap from 30pc to 3pc. This finding would suggest that freelancing is an attractive option to parents who wish to avail of the greater flexibility and independence offered by this mode of working. The main reason most people are wary of making the transition to full-time freelancer is money. They are concerned their income will suffer if they leave the safety net of an outside employer behind. But, while freelancing can be risky, particularly when starting out, if done properly it does end up benefitting people in a lot of cases. If you know your market and you have the wherewithal to create your own opportunities – in other words ‘hussle’ – you can end up with a great, fulfilling career that suits you because you’ve created it yourself. So, if you’re ready to be your own boss and you think you can handle all the extra admin responsibility that entails, have a look at this infographic by ZenBusiness , which contains eight tips for fledgling freelancers to absorb, as well as a brief questionnaire. And, in case you need a little more encouragement, Eden McCallum’s 2018 survey found that two thirds of people who took the plunge and went freelance earned the same or more than they did at their previous 9 to 5 jobs. That said, you’re never going to be part of that majority without being proactive and getting your finances in order. Set up a business bank account and a bookkeeping system so you can track your work expenses separately. This next tip is a bit of a no-brainer, but it doesn’t hurt to remind the serial procrastinators anyway: set your work hours and stick to them religiously. A good rule is to start your day with your most difficult task and once that’s out of the way you’re less likely to waste time going down an internet rabbit-hole or doing the ironing. It’s always good to have a few projects in the pipeline to get stuck into for when you do start freelancing, as it can be daunting chasing clients while trying to set up the financial side. If you can build on any existing relationships you may have with potential clients now is the time to do so. Remember, social media is very useful for tracking down new clients – so long as you use your professional accounts and not your personal ones where […]

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18 Stress-Free Side Hustles For Introverts

Opinions expressed by Entrepreneur contributors are their own. If you’re anything like me, you’re probably sick and tired of all of the gurus telling you how easy it is to make extra income from a side hustle. This isn’t because those side hustles don’t work, but they don’t always provide the same successful outcome for everyone who tries them — especially introverts. Since introverts are known to be reserved, quiet and thoughtful, the opportunity to earn some spare cash from side hustles remotely are perfect for them. Remote side hustles also provide introverts with the opportunity to make money on their own time without worry of a daily commute. 1. Freelance writing Spending a few years freelancing to bulk up your writing portfolio of both clients and content can lead to a well-paying and flexible career. Along with copywriting, blog writing and ghostwriting, finding a niche as a freelance writer for more technical pieces will allow you to charge clients more due to the dedication and focus they require. Sites like USA Wire will actually pay you to contribute content. 2. Graphic design Many introverts who start dabbling in design — even if they haven’t designed before — find they have a talent for it. Tools like Canva can help you design infographics, email templates, fonts and more. Before getting started in graphic design, consider: What kind of services you want to offer Your target customer market(s) and pricing Which software(s) you will use 3. Web design Every brand in today’s world needs a website. Though building websites as a freelancer today is more challenging due to market saturation, it remains a strong side hustle option from the flexibility, creativity and control it provides. Introverted web designers can set themselves apart from other web designers by becoming more talented in niche areas of web design, such as: SEO optimization Content strategy and creation Copywriting Social media management Establishing pay-per-click advertising campaigns 4. Video editing Video editing provides introverts with the freedom to create their own schedule and negotiate pricing with clients. Tools like Magisto and Splice make the video editing process much easier than in years past, too. Here are just a handful of markets to give you some ideas on which to target for a video editing side hustle: Conference videos Explainer/educational videos Marketing/promotional videos Recorded presentations Recorded speaking events 5. Audio engineering If introverts have the essential tools at their disposal, they can quickly start offering audio engineering services like mixing, producing and tracking. Here are some things you need to do: Create a studio in the quietest area of your home Have a laptop with a strong processor Have a high-quality recording microphone Have a MIDI controller or keyboard Audio engineers also offer their produced soundtracks to other industries such as podcasters or stock audio platforms , and even earn money by streaming their music online through apps like Spotify or YouTube. 6. Social media management Social media can be a very lucrative side hustle for […]

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How To Hire the Best Freelance Developers

Over the last two decades in my career in the technology industry, I’ve experienced both sides of the gig economy — as a freelancer, and as a technology leader hiring freelance developers. Back in my developer days, I worked as a freelance developer to expand my skillset and knowledge, and since becoming an engineering manager, I’ve hired freelance developers for the companies I worked for. In this article, I want to share my insights around hiring freelance developers, and best practices to finding and hiring the best freelance developers in the gig economy. As engineering leaders, it’s important to understand and take advantage of the gig economy, as it has emerged as one of the most significant developments in the way we work. The outsourced workforce is going to be part of the future of work, whether you like it or not. Hiring a Freelance Developer When should you hire a freelance developer? If you haven’t hired freelance developers before, you might be asking why you need them. These are some common reasons companies hire freelancers: Access to a variety of skills , across different tech stacks and niche — such as iOS mobile development, ecommerce website development, and so on. Freelance developers are more readily available. Developers who are freelancers are usually available within weeks. Freelance developers are more affordable . Even if their hourly rate may be higher in some cases, compared to having a permanent developer, it’s going to end up more affordable, as there won’t be extra spending like insurance, 401k or superannuation. You may not need a long-term, permanent developer . A company may decide that there’s a project that can be done once and won’t require continuous maintenance or work. Or there might be a project that requires a specific skill for a specific milestone — such as setting up DevOps infrastructure, refactoring an old tech stack to a new one, redesigning a UI for a web application, small bug fixes, and so on. You have a distributed team . This has grown in relevance over the past year, with a large rise in remote work. Importantly, evidence suggests that affordability is at the top of the list for smaller companies, even if they’re not a fully distributed team. When Not to Hire a Freelance Developer Hiring freelance developers may not be the right move, for the following reasons: You may prefer to work with people in the same office/timezone. Data shows that there’s a large population of freelance developers in Eastern Europe and North America, followed by Asia and Middle East. You may not have confidence in the skills and/or quality of freelancers. There may be intellectual property and security issues. Using freelancers may have a negative impact on the potential value of the company for startups trying to get funding. For startups trying to get funding, using freelancers may have a negative impact on the perceived value of the company. Important Factors to Take into Consideration when Hiring Freelance Developers There […]

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How To Get Ready To Go Freelance

For many of us our ultimate career goal is to say goodbye to the 9-5, the daily commute and interminable office politics by going freelance. Working for ourselves instead of clock-watching bosses would give us the freedom to pick and choose our projects and work to our own schedule, in our pyjamas. If this is your dream, do you know how to get started? Q2 2021 hedge fund letters, conferences and more Leaping Into The Freelance Life Luckily, ZenBusiness has created a helpful guide to everything you need to do to take the leap into freelance life. For example, one of the first things they recommend is to be sure that your finances are in order before you do anything as drastic as handing in your notice. Going from a full-time job with regular paychecks to a freelance role means you may need a safety net, so get saving and make sure you’re organized with your income . It’s also important to think hard about how you will structure your new working life. You may be free from the 9-5 at last but this leaves the potential for you to actually end up working longer hours and risking burnout, something that has happened for many people working remotely during the pandemic . So use your new-found freedom to pick a schedule that works for you . There’s plenty of tools out there to help you stay organized as a freelancer so it’s worth exploring the options. Some of it will be software you might have used in your day job, like Trello for project management and Mailchimp for email marketing, but there’s also options like FreshBooks which is accounting software that can make your life much easier when it comes to finances. Kickstart Your Business With Existing Clients Of course, being a freelancer means that you are needing to bring in new clients to make sure you’ve got enough work to put food on the table. So before taking the leap, have some clients lined up ready to kickstart your business and get ready to be proactive on social media and in networking groups to raise your profile and meet new people. When it comes to meeting people, this is something that’s harder to do in your own home – like you need reminding after so many months of lockdown – so it might be worth considering hotdesking and coworking spaces where you can get out of the house and also do some networking with like minded freelancers and business people. Before you’ve started freelancing, it can be tempting to just focus on the short-term challenges and opportunities but it also pays to do some longer term business planning including working out what business structure will be right for you and your goals. Will you want to take on staff at some point? Will you need a business loan to expand? It’s never too soon to consider these questions. Leaving behind the world of full-time work for a life […]

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Freelance Tech Jobs Can Pay A Lot

Don’t use just any website to find freelance tech jobs. Some have freelancers bid against one another, which can push rates way down. But plenty of freelance sites offer reasonable to excellent pay. You don’t need a fancy college degree to make great money if you happen to have tech skills. If you can code, provide help with websites or test software, you may be able to earn a six-figure income. Experience and references are helpful, but no degree is required. Even if you don’t have the relevant skills today, if you’re willing to learn tech, you could earn plenty. “Tech provides a comfortable living and can have huge upsides depending on career choices,” says Chris Kolmar, co-founder of Zippia and editor of its career advice blog . Learning skills If you don’t already have mad tech skills, you may need training to get into this field. Those training opportunities increasingly involve certificate programs that you can do online . Coursera, for instance, offers classes on user experience, web design, cybersecurity and data analytics. Most of these programs can be completed in six months of independent study that demands less than 10 hours a week. Coursera charges $39 a month for unlimited access to these classes, and Google offers some scholarships for those who can’t afford the cost. The money Google estimates that annual earnings of people who complete its certificate programs start at $50,000. Zippia estimates that information systems managers earn a median salary of $131,000, while information security directors pull in a median of $173,000. And those at the top of their craft earn considerably more. Google says that there are hundreds of thousands more tech jobs than workers to fill them and that more than 100 big companies are committed to finding full-time jobs for graduates of its certificate training programs. One of the benefits of tech careers is that demand is so great, people can work remotely, part time and freelance while earning five- and six-figure incomes. There are dozens of freelance sites vying for seasoned tech experts. Finding gigs When it comes to finding tech work in the freelance world, choose your agent carefully. Several big sites that promise to connect tech experts with work, such as Freelancer and Upwork , expect workers to bid against one another for jobs. That can push rates way, way down. But plenty of freelance sites offer reasonable to excellent pay. Here are some of the best: Working Not Working and Creatively are both geared toward artists and designers. The positions these sites advertise are increasingly digital, so if you’re a designer of beautiful websites or a user-experience expert who can make websites and apps both intuitive and attractive, these are great places to post a portfolio and look for work. Neither site takes a commission from creatives who find work here. If you have at least five years of experience, you can apply to join Braintrust. All freelancer members of the tech cooperative get a piece of […]

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14 Email Etiquette Tips You Need to Know

Whether you’re a content writer, a marketer, a developer, or a working freelance, email is an integral part of our modern world. In fact, it is the most standard form of communication among freelancers. Because of this, it is important to learn the best practices and etiquette for sending emails if you want to attract and retain clients. 1. Practice Quick Reply Since freelancing business depends on email communication big time, prompt response has become an expected standard. Unless you’re spending time with family and friends, you should always aim to reply to all your emails within an hour. If that is not possible, reply on the same day during the client’s business hours. 2. Clarify the Point at the Start Your clients don’t need to read your email until the end, or worse, multiple times, to understand the point you’re trying to make. If you’re writing an email, be sure to clearly state your message right at the beginning—either in the subject or the body. The subject should be short and specific. In the body of the email, emphasize your most important details by using bullets points. 3. Double Check Grammar and Spelling Your email is a reflection of who you are. It’ll show what the clients expect from you in terms of work quality. Even the most experienced professionals make typos, especially while typing from smartphones. However, clients won’t get a good first impression from such mistakes. After you’re done composing, read the email aloud so that you can find out grammatical mistakes. You can also use online tools for additional assistance. 4. Keep It Concise If you’re a writer coming from a literature background, it might be difficult to resist yourself from writing in flowery language. However, for an ordinary person, it’ll only become a code they’re unable to decipher! Always keep your emails short and simple. Write in small sentences and use words everyone knows. If you have to convey information that’ll not fit in a few paragraphs, it is better to schedule a virtual meeting or phone call. 5. Answer All Queries This point might seem contradictory to the previous pointer, where we asked you to keep the email short. Well, skipping any question of your client for the sake of conciseness will be a disrespectful action. Address the queries asked on each section of the email in separate sections. So, the client knows that you read their email attentively. When you are not able to answer a question right away, mention it when you can. 6. Follow Single and Standard Format While writing emails to your clients, use a single format for all the emails. Make sure to use the same typecase, font size, font color, and text structure on each email. If you don’t have any standard format, a single email thread will look weird. For business communications, you can use fonts like Arial, Calibri, and Verdana. For size, 12 is safe. Using colorful fonts isn’t advisable for this kind of professional […]

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10 Tips You Can Use to Get More Clients as a Freelancer

As a freelancer, you’ll agree that finding new clients and starting a new freelance gig has become increasingly difficult. The freelance business is now at the booming phase. Still, gig-workers buddying up with clients face many challenges. You may be a member of many paid websites that promise you clients, but with no actionable results. However, you can get a continuous flow of clients free of cost. Read on to learn how to devise a strategy that will blend apps, tools, and creativity to increase your client base. 1. Referral From a Client or Anyone You Know Referrals from previous clients usually work better than alternative marketing tactics. It is quite common for businesses to search for the best service provider among their peers to avoid some of the hectic bidding processes. So, it is vital that you ask your existing clients to refer you to other businesses. Your best chance of finding clients is to ask around among your friends. They could also be your family members, mentors, former colleagues, managers at previous employment, etc. Let them know that you’re looking for referrals. 2. Publish Marketing Blog Contents Maintaining a blog site with a marketing objective is the most cost-effective way of spreading brand awareness among prospective clients. You can start blogging from websites like WordPress, Blogger, Medium, Hexo, etc., for free. When you’ll post content, make sure that the writing tone has a sales outlook. If you’re a WordPress developer/designer, publish content that appeals to the target audience to recruit you. For example, write how responsive websites increase sales up to a certain percentage and that you’re an expert in delivering such websites. 3. Start Guest Posting in Reputable Websites Many business owners, managers, and individual entrepreneurs subscribe to reputable online technology or business-oriented websites to stay updated. Hence, you need to send proposals to such websites and find out if you can publish your creatives on their platform. Doing so will increase your work’s visibility to the people who have the hiring authority. Some of the best guest posting sites are: Answerout.com for freelance SEO gigs. Content Marketing Institute for content writers. HubSpot Blog for general marketing. AllBusiness.com for small business gigs. Mashable for social media marketing gigs. GetResponse Blog for email marketers. Slashdot for technology gigs. Hongkiat for website designers and developers. 4. Maintain an Updated and Versatile Portfolio Create a digital portfolio in multiple formats like website, video, and PDF. You should also include a convincing cover letter and summary resume in your portfolio. Once your portfolio is ready, you need to publish it on a searchable portfolio platform to attract clients. Based on your skills, you can try any of the following portfolio platforms to display your gig: Graphic Artists Guild Coroflot Hireillo Sortfolio SolidGigs Upwork PeoplePerHour Fiverr 5. Focus on LinkedIn Networking Managers and recruiters from medium to large businesses prefer LinkedIn for the hiring purpose. Additionally, on Google and Bing searches for names or skills, LinkedIn is often the first search […]

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